

If you have a form requiring particularly heavy text input, why not provide a voice option for completion instead? Or make the whole form interactive so users can complete it while on the move (useful for takeaway food or ordering a taxi perhaps). Google reports that 27% of the global online population are using search on mobile. Rather than forcing a user to manually input their passport, drivers license or credit card details, why not scan them and have the form fill them automatically? (Make sure you allow access to review and edit afterwards though). The mobile devices camera can be used as a scanner to pick out relevant information from a document. With all the inbuilt functionality that mobile devices have today, it would be crazy not to take advantage of it and use it to improve user experience. “Optional” is a better label than “Not Required”, which pretty much guarantees the user won’t fill it in. If the scenario was reversed you should only label the mandatory one. Simply label the other field “Optional” and leave it at that. If you have ten fields, one of which is optional, you shouldn’t mark the nine required fields.


Our final section gives you specific tips on the design / UI of your form to help you optimize form conversion. DOWNLOAD THE EBOOK Best Practice Form Design
